Contact
Strategic Partner

Master Series

A specialized partner supporting brands across the retail industry in expanding their geographic presence.
Retail Specialists in Colombia

Specialized Team

We have a specialized retail team based in Colombia.
We manage all the requirements a brand may have throughout its expansion process.
ADIDAS

Our Experience

We have experience working hand in hand with leading brands in Colombia's retail sector.
We support leading brands such as ADIDAS.

Our Management

Structuring
Business model and expansion planning
Financial and legal closings 
Talent Management
Recruitment and retention
Training and development
Administration
Financial and accounting
Legal affairs
Operations
Commercial and marketing
Performance management and control
Project Management
Real estate management
Fit-out and space adaptation
Growth
New geographic markets
New business formats

Our Management

Structuring
Business model and expansion planning
Financial and legal closings
Administration
Financial and accounting
Legal affairs
Project Management
Real estate management
Fit-out and space adaptation
Talent Management
Recruitment and retention
Training and development
Operations
Commercial and marketing
Performance management and control
Growth
New geographic markets
New business formats
0
Associates
0
Cities
0
Stores

Our Coverage

Expanding Reach

Retail Operations Leader in Colombia

Master Series has developed specialized expertise in serving Colombia's intermediate cities. Each of these cities has an average population of half a million inhabitants, collectively representing a market of nearly 7 million people and accounting for approximately 20% of Colombia's total urban population. 

Learn More

Cartagena

Cúcuta

Bucaramanga

Tunja

Manizales

Pereira

Ibagué

Mosquera

Palmira

Popayán

Pasto

Neiva

Ipiales

SHOPPING CENTERS WHERE WE OPERATE
Cartagena
Cartagena
Cartagena
Cartagena
Bucaramanga
Bucaramanga
Bucaramanga
Bucaramanga
Cúcuta
Cúcuta
Popayán
Neiva
Ibagué
Mosquera
Palmira
Ipiales
Pereira
Pasto
Manizales
Tunja

MARCAS ACTUALES

  • Caso de éxito

    Logo Adidas Retail Colombia

    Learn More

  • Caso de éxito

    Logo Reebok Retail Colombia

    Learn More

    • Our Story

    2019

    The Foundation

    Con la entrada de Synermin como inversionista y operador, para la gestión de las franquicias de Adidas en las ciudades intermedias de Colombia.

    • Team50
    • Stores16
    2020

    The Pandemic

    The pandemic was navigated in close partnership with our brands, ensuring stability across all stakeholder groups.

    The strengthening of our specialized team begins.

    • Team98
    • Stores15
    2021

    Stabilization

    The executive team, in close collaboration with our brand partners, successfully balanced the key performance indicators across all management areas.

    • Team125
    • Stores18
    2022

    Expansion

    The expansion process begins by broadening regional coverage for our brand partners, delivering positive operational and financial results.

    • Team173
    • Stores21
    2023

    Continuity

    Growth alongside our brand partners drives the exponential expansion of both the executive and commercial teams.

    • Team217
    • Stores26
    2024

    Evolution

    Maximizing the performance of existing stores while maintaining a steadfast focus on nationwide expansion.

    • Team250
    • Stores27
    2025

    The Consolidation

    Master Series cemented its position as the leading retail operator in Colombia's intermediate cities, deepening enduring partnerships with its brands while achieving record-setting results across all key operational and financial performance indicators, culminating in its recognition as Adidas' Best Franchise Partner in Latin America.

    • Team270
    • Stores27
    2026

    The Transformation

    A new strategic cycle begins. Master Series evolves its operating model, incorporating new retail formats and expanding into previously untapped markets, reinforcing its commitment to sustainable and scalable growth.

    • Team280
    • Stores27

    Impact

    GENDER EQUITY

    Learn More

    SOCIAL & ENVIRONMENTAL

    Learn More

    Send Us a Message

    By submitting this form, you authorize the processing of your personal data in accordance with our Personal Data Protection Policy. VIEW OUR PERSONAL DATA PRIVACY NOTICE

    Work With Us