Natalia Tapias
Chief Executive Officer
Business Administrator with a specialization in Strategic Marketing Management Applied to the Fashion Industry from Universidad de los Andes. She brings over 15 years of professional experience driving productivity and operational excellence across multiple distribution channels, with a primary focus on retail.
A dynamic leader with an extensive track record in brand management and growth, as well as in building high-performance teams. Her core strengths lie in the planning and execution of medium- and long-term strategies and in the achievement of commercial and financial results.
Her deep expertise in local market dynamics is complemented by broad knowledge of regional and global markets. She is recognized for her ability to design and implement integrated omnichannel strategies, encompassing advertising, digital, e-commerce, public relations, and events.
